This is a very well written and researched article about a subject that is so often overlooked: Islamic books for children. Mair has done us all a great service by writing creative, clever, sensitive, articulate, interesting stories that are neither dumbed-down nor saturated with difficult religious terminology. Mair's books manage to impart a strong Islamic message in a formula that children find engaging. Mair understands that children usually respond to stories that present a larger message or "truth" in the abstract; nestled in metaphors, formulas, allegories or even indirectly in real-life examples that children can relate to. Children want to be entertained and simultaneously challenged and and will intuitively absorb lessons, moral values and knowledge from books that engage them in clever and even subtle ways. Children also know when they are being pandered to, "kid-talked" and when a book is just not very good (just ask). A dearth of Islamic children's books are on the market but in my opinion most just simply lack the creative element that would allow them to compete with Dr. Seuss on one end of the spectrum, and Harry Potter at the other (no criticism of Dr. Seuss here). Design-wise many Islamic children's books also lag behind, with publishing houses using cheap quality paper and binding, poor graphics and even mis-aligned font. People tend to not critique children's books they way they do "adult" books...but they should. I have dozens of children's books but only a handful resonate with my two young boys. Insha'Allah we will see more authors like Mair who elevate Islamic children's literature to the lofty position it deserves.