I have read a few articles in the series, and I generally liked the writing style. However, I was taken aback by how brazenly the ads, or articles, push Azzad funds. Was this an advertising supplement in the Muslim Link? Did I miss that text? I saw the bio. It's good to be honest with readers that way. And your more investment-savvy readers -- who do not need this article -- would not be suckered into thinking the article was at all objective. But you may have many readers who are not savvy enough to see this article as an ad. They may instead believe that it was written objectively. Maybe Azzad is a good investment vehicle, but articles like this one should be unbiased introductions, listing many reputable choices, and citing unbiased authorities. This article looks like it was meant only to drum up business for Azzad.