LIVERPOOL, England — Mohamed Salah’s routine is familiar now. As the Liverpool Football Club stadium erupts joyously around him, celebrating yet another of the Egyptian’s goals, he runs to the fans closest to him, arms outstretched. He stands stock still, soaking in the adulation.
Once his teammates have congratulated him, he walks slowly back to the center circle. “Then there is this pause,” said Neil Atkinson, host of The Anfield Wrap, a Liverpool fans’ podcast, and a regular at the stadium.
Mr. Salah raises his hands to the sky and then kneels on the field, prostrating himself in a deeply personal demonstration of his Muslim faith. “The crowd goes a little quieter, allows him that moment of reflection,” Mr. Atkinson said. There is another roar as he stands up, “and then everyone celebrates again.”
Mr. Salah has been European soccer’s breakout star this season. He has scored 43 goals in 49 games in his first season at Liverpool. He has carried the team to its first Champions League final in more than a decade. He has been voted England’s player of the year both by his fellow players and by the Football Writers’ Association.
His faith — and his public displays of it — have also made him a figure of considerable social and cultural significance. At a time when Britain is fighting rising Islamophobia, when government policy has been to create a “hostile environment” for illegal immigrants, he is a North African and a Muslim who is not just accepted in Britain, but adored.
“He is someone who embodies Islam’s values and wears his faith on his sleeve,” said Miqdaad Versi, the assistant secretary general of the Muslim Council of Britain. “He has a likability. He is the hero of the team. Liverpool, in particular, has rallied around him in a really positive way. He is not the solution to Islamophobia, but he can play a major role.”
Mr. Salah, 25, is used to being an icon. In Egypt, his status as a national treasure was confirmed in October last year, when his nerveless last-minute penalty kick secured the country’s national team a place in this summer’s World Cup, its first appearance at the tournament since 1990. Mr. Salah, grinning deliriously, was carried around the stadium in the Egyptian city of Alexandria on fans’ shoulders.
His face adorns countless walls in Cairo. A mural of him outside a cafe in downtown Cairo has become a tourist attraction. The city’s markets offer his image on everything from bed linen to lanterns, traditionally given as a gift during Ramadan. In March, it was reported that he had garnered considerable support in the country’s presidential election, despite not running as a candidate.
The Premier League, and European soccer in general, has always been popular in Egypt, but now thousands pack Cairo’s coffee shops and shisha bars to watch Liverpool’s games.
“No Egyptian has done what Mohamed has done, which is why his rise is so important to the public,” said Ahmed Atta, an Egyptian soccer analyst. “Everyone is watching the Premier League now. Social media is awash with pictures of him.”
Mr. Salah’s popularity is not just the result of his prowess on the field; just as important is his philanthropy. “He is constantly donating money to charities and to his hometown,” said Said Elshishiny, the coach who discovered his talent as a child in Nagrig, a town in the Nile Delta. “It is enough to make anyone adore him.”
Mr. Salah has donated a dialysis machine to a hospital in Nagrig, paid for land to build a sewage treatment plant and renovated a public sports center, a school and a mosque. He has given money to an investment fund set up to bolster Egypt’s faltering economy, and in April, he took part in a video supporting a government campaign against drug addiction. Within three days of its release, it produced a fourfold increase in the number of people seeking treatment, according to the Egyptian Ministry of Social Solidarity.
That he sees no need to disguise his faith only fuels his popularity. “People love the fact that he is not scared of kneeling in prayer in front of everyone in a non-Muslim country at a time of rising Islamophobia,” Mr. Atta said. “It is like a victory to them.”
It feels the same way to the Muslim community — drawn largely from Syrian, Yemeni and Bangladeshi backgrounds — on Merseyside, the region that includes Liverpool. “Muslims are under pressure” in Britain, said Abu Usamah Atthababi, imam of Al Masra mosque in Toxteth, an inner-city district of Liverpool.
In recent years, police figures suggest that hate crimes toward Muslims have been rising across the country, with spikes in religiously motivated hate crimes after terror attacks in and around Paris in 2015, in London in 2016 and 2017, and in Manchester, England, in 2017. A report by the charity Tell MAMA last year suggested that Islamophobic attacks rose by 47 percent in 2016.
“There is not only evidence that it is on the rise,” said Mr. Versi, “but it is becoming more normalized: It is becoming acceptable to express Islamophobic sentiments in mainstream circles.”
The toxicity of the dialogue around Britain’s decision to leave the European Union, as well as the virulent anti-immigrant stance of the right-wing news media, Mr. Versi said, contributed to an environment in which “people are more comfortable expressing bigoted views.”
Liverpool has seen problems, too. The city considers itself more welcoming than many places in Britain: a “city of outsiders, an anti-establishment city,” as Mr. Atkinson put it. Liverpool has not always enjoyed the easiest of relationships with the rest of the country, he said, adding that “it maybe knows more than most what it is to be tarred as ‘other.’ ”
That is one reason that Radwan Albarbandi, a doctor who moved to Britain from Syria a decade ago and who has lived in Liverpool since 2010, says he believes that most Muslims feel “safe and comfortable here.” It is home to one of England’s oldest Muslim communities, and was the site of the country’s first mosque.
Mr. Atthababi, the imam, pointed out that the city “has a long history of diversity and celebrating that diversity.” He noted that many in the city still refuse to read The Sun, the newspaper boycotted by Liverpool fans since 1989 for its coverage of the Hillsborough disaster, in which 96 of the club’s supporters died. “It is a left-leaning place,” he said.
Still, the police had to increase security at mosques in Liverpool in the wake of the attacks on the United States on Sept. 11, 2001. And a mosque in Birkenhead, on the opposite bank of the Mersey River from Liverpool, was vandalized after the July 7 attack in London in 2005. The Merseyside police force recorded a 75 percent increase in hate crimes from 2012 to 2016.
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